+55% Conversion Rate Growth for an 8-Figure Retailer in 4 Months
$624,000 generated from one winning test alone
Weak Hero
No Growth
ROAS
[THE PROBLEM]
AFA Stores, a multi-million-dollar furniture retailer, was generating significant traffic but leaving revenue on the table.
Conversion growth had plateaued.
Customers had thousands of products to choose from, making trust and purchase confidence critical.
As a retailer selling non-exclusive products, differentiation came from the shopping experience rather than the products themselves.
The team wanted to unlock more revenue from existing traffic without increasing acquisition costs.
[THE SOLUTION]
We implemented an ongoing A/B testing program focused on the highest-impact opportunities across the customer journey.
Key testing areas included:
Product Detail Pages (PDPs)
Cart Experience
Checkout Flow
Search & Product Discovery
Experiments focused on increasing trust and improving product discovery
Reducing friction
Help customers make purchase decisions with confidence
Winning tests were continuously rolled out while new experiments were launched to compound gains over time.
Optimized Tests
More Revenue
+55.3%
[THE OUTCOME]
The testing program delivered measurable growth across the business in just 4 months:
Conversion Rate
+55.3%
Revenue Per Visitor
+261.49%
+$400K
$624K
NOTABLE TEST WINS
PDP Above the Fold (A/B Test)
+61.49%
Revenue Per Visitor Increase
+$200K
generated while the test was running
+45.84%
Conversion Rate Increase
PDP Scarcity Enhancements (A/B Test)
+21.71%
Revenue Per Visitor Increase
+$150K
generated while the test was running
+17.75%
Conversion Rate Increase
[THE PROBLEM]
Weak Hero
No Growth
ROAS
AFA Stores, a multi-million-dollar furniture retailer, was generating significant traffic but leaving revenue on the table.
Conversion growth had plateaued.
Customers had thousands of products to choose from, making trust and purchase confidence critical.
As a retailer selling non-exclusive products, differentiation came from the shopping experience rather than the products themselves.
The team wanted to unlock more revenue from existing traffic without increasing acquisition costs.
[THE SOLUTION]
We implemented an ongoing A/B testing program focused on the highest-impact opportunities across the customer journey.
Key testing areas included:
Product Detail Pages (PDPs)
Cart Experience
Checkout Flow
Search & Product Discovery
Experiments focused on increasing trust and improving product discovery
Reducing friction
Help customers make purchase decisions with confidence
Winning tests were continuously rolled out while new experiments were launched to compound gains over time.
Optimized Tests
More Revenue
+55.3%
[THE OUTCOME]
The testing program delivered measurable growth across the business in just 4 months:
Conversion Rate
+55.3%
Revenue Per Visitor
+261.49%
+$400K
$624K
NOTABLE TEST WINS
PDP Above the Fold (A/B Test)
+61.49%
Revenue Per Visitor Increase
+$200K
generated while the test was running
+45.84%
Conversion Rate Increase
PDP Scarcity Enhancements (A/B Test)
+21.71%
Revenue Per Visitor Increase
+$150K
generated while the test was running
+17.75%
Conversion Rate Increase
