↑ 223% ROAS ↓ 65 CPA in 4 Months
+137k Annual Revenue From A/B Testing Wins
Weak pages
Meta Ads Couldn't Scale
CVR
[THE PROBLEM]
Fashion Drinks was growing fast but hit a ceiling.
Their website wasn’t optimized for conversions, limiting Meta ads performance.
Meta ads couldn’t scale profitably: whenever spend increased, CPA spiked.
The brand knew they could get more from traffic but lacked the structure to sustain growth.
[THE SOLUTION]
We partnered with Fashion Drinks across three stages:
1. Redesign
Overhauled homepage, product, collection and cart pages
Added smarter filtering and streamlined layouts for easier navigation
Introduced visuals and copy optimized for conversions
2. META ADS
Built a creative testing framework to identify winners and scale them
Rebuilt campaigns, enabling profitable expansion into new markets
3. A/B TESTING
Launched an ongoing CRO program to maximize revenue per visitor
Focused on high-impact areas like PDPs, cart, and navigation to drive compounding growth.
Optimized pages
Meta Ads Scaling
+ CVR
[THE OUTCOME]
Fashion Drinks went from growth plateaus to profitable scaling:
META ADS (4 MONTHS)
+223.55%
ROAS Jumped in 4 Months
+40.5%
Ad Spend Growth YoY
-65.34%
CPA Decrease
A/B TESTING RESULTS
80%
Win Rate On 5 Tests
+$33.8K
Extra Revenue In 3 Months
On Average Per Winning Test (3 MONTHS)
+8.62%
CVR
+1.38%
AOV
+6.59
RPU
[THE PROBLEM]
Weak pages
Meta Ads Couldn't Scale
CVR
Fashion Drinks was growing fast but hit a ceiling.
Their website wasn’t optimized for conversions, limiting Meta ads performance.
Meta ads couldn’t scale profitably: whenever spend increased, CPA spiked.
The brand knew they could get more from traffic but lacked the structure to sustain growth.
[THE SOLUTION]
We partnered with Fashion Drinks across three stages:
1. Redesign
Overhauled homepage, product, collection and cart pages
Added smarter filtering and streamlined layouts for easier navigation
Introduced visuals and copy optimized for conversions
2. META ADS
Built a creative testing framework to identify winners and scale them
Rebuilt campaigns, enabling profitable expansion into new markets
3. A/B TESTING
Launched an ongoing CRO program to maximize revenue per visitor
Focused on high-impact areas like PDPs, cart, and navigation to drive compounding growth.
Optimized Pages
Meta Ads Scaling
+ CVR
[THE OUTCOME]
Fashion Drinks went from growth plateaus to profitable scaling:
META ADS (4 MONTHS)
+223.55%
ROAS Jumped in 4 Months
ROAS Jumped in 4 Months
+40.5%
Ad Spend Growth YoY
-65.34%
CPA Decrease
A/B TESTING RESULTS
80%
Win Rate On 5 Tests
+$33.8K
Extra Revenue In 3 Months
On Average Per Winning Test (3 MONTHS)
+8.62%
CVR
+1.38%
AOV
+6.59
RPU
