+$755,000 Annual Revenue From A/B Testing
4 Tests in 2 Months | 75% Win Rate
Heatmap Data
Conversion Rate
-Decline
[THE PROBLEM]
Golf Course Print, an established brand selling custom golf course wall art, was scaling but facing challenges:
Conversion rate was declining as they increased ad spend.
Their previous CRO agency was running tests but delivering only small, incremental lifts.
The brand needed bigger, more meaningful improvements to sustain growth.
[THE SOLUTION]
We implemented a structured A/B testing program focused on high-impact areas:
HOMEPAGE
Matched messaging with ads to create consistency
Improved navigation for faster product discovery
Product Detail Pages (PDPs)
Reduced cognitive load with simplified layouts and clearer information hierarchy.
Highlighted key value props and benefits more effectively.
All tests were designed using our CRO framework, grounded in customer psychology, behavioral analysis, and competitor research.
Data-Driven Hypotheses
Estimated Sales In A Year
+775K
[THE OUTCOME]
In just 2 months, the testing program delivered
+$755K
75%
Win Rate
Revenue Projected Anually
On Average Per Winning Test (3 MONTHS)
+9.5%
CVR Uplift
+15.79%
AOV Increase
+23.28
RPU Increase
+$37K
Extra Monthly Revenue
[THE PROBLEM]
Original Version
Conversion Rate
-Decline
Golf Course Print, an established brand selling custom golf course wall art, was scaling but facing challenges:
Conversion rate was declining as they increased ad spend.
Their previous CRO agency was running tests but delivering only small, incremental lifts.
The brand needed bigger, more meaningful improvements to sustain growth.
[THE SOLUTION]
We implemented a structured A/B testing program focused on high-impact areas:
HOMEPAGE
Matched messaging with ads to create consistency
Improved navigation for faster product discovery
Product Detail Pages (PDPs)
Reduced cognitive load with simplified layouts and clearer information hierarchy.
Highlighted key value props and benefits more effectively.
All tests were designed using our CRO framework, grounded in customer psychology, behavioral analysis, and competitor research.
Data-Driven Hypotheses
Estimated Sales In A Year
+775K
[THE OUTCOME]
In just 2 months, the testing program delivered
+$775K
ROAS Jumped in 4 Months
Revenue Projected Anually
+75%
Win Rate
On Average Per Winning Test (3 MONTHS)
+9.5%
CVR Uplift
+15.79%
AOV Increase
+23.28
RPU Increase
+$37K
Extra Monthly Revenue
