From 4.35% to 6.45%
Conversion Rate With 1 Redesign
+300% Subscription Growth
Weak ATF
Conversion Rate
4.35%
[THE PROBLEM]
Nope, a sustainable shampoo and conditioner bar brand, had strong traction with a 4.35% conversion rate, already above industry standards. Sales were healthy, but there was clear upside on-site:
Messaging was too product-focused and didn’t connect with customer outcomes.
USPs and differentiation weren’t clearly highlighted.
Weak product presentation and limited trust elements.
Mobile UX, navigation, and overall design held the brand back.
[THE SOLUTION]
We redesigned Nope’s key pages to position the brand for growth:
Rebuilt Homepage, Collection, PDP, Cart, and Bundle Page
Analyzed customer behavior and site data to uncover friction points
Reworked messaging and value propositions based on customer feedback research
Highlighted unique selling points and product differentiation
Strengthened trust with reviews, ingredient breakdowns, and badges
Improved navigation, imagery, and calls-to-action for smoother shopping
Optimized ATF
Conversion Rate
6.45%
[THE OUTCOME]
FROM 4.35% → 6.45% CVR
+300% Subscription Rate Increase
[THE PROBLEM]
Weak ATF
Conversion Rate
4.35%
Nope, a sustainable shampoo and conditioner bar brand, had strong traction with a 4.35% conversion rate, already above industry standards. Sales were healthy, but there was clear upside on-site:
Messaging was too product-focused and didn’t connect with customer outcomes.
USPs and differentiation weren’t clearly highlighted.
Weak product presentation and limited trust elements.
Mobile UX, navigation, and overall design held the brand back.
[THE SOLUTION]
We redesigned Nope’s key pages to position the brand for growth:
Rebuilt Homepage, Collection, PDP, Cart, and Bundle Page
Analyzed customer behavior and site data to uncover friction points
Reworked messaging and value propositions based on customer feedback research
Highlighted unique selling points and product differentiation
Strengthened trust with reviews, ingredient breakdowns, and badges
Improved navigation, imagery, and calls-to-action for smoother shopping
Optimized Pages
Conversion Rate
6.45%
[THE OUTCOME]
FROM 4.35% → 6.45% CVR
