CRO Redesign

From 4% to 5%+ Conversion Rate

+55% Sales Growth From a Psychology-Backed Redesign

Conversion Rate

4.38%

[THE PROBLEM]

Outfigured, a plus-size underwear brand, had strong traction with a 4.38% conversion rate. But despite solid returns, the team felt their :

Website wasn’t fully leveraging its audience

Website wasn’t fully highlighting the brand’s unique selling points.

We applied our CRO redesign framework across Outfigured’s most important pages:

HOMEPAGE

Reworked layout, messaging, and visuals to emphasize audience pain points and clear value props.

MAIN SELLER PDP

Restructured product presentation to highlight trust factors, benefits, and social proof.

Backed every design decision with customer psychology research, competitor analysis, and market insights.

Conversion Rate

5.43%

This redesign immediately boosted on-site performance, helping lift conversion rates beyond 5% and laying the groundwork for higher sales velocity.

FROM 4.38% → 5.43% CVR

+24% Conversion Rate Increase

+55%

More Sales

Conversion Rate

4.38%

Outfigured, a plus-size underwear brand, had strong traction with a 4.38% conversion rate. But despite solid returns, the team felt their:

Website wasn’t fully leveraging its audience

Website wasn’t fully highlighting the brand’s unique selling points.

We applied our CRO redesign framework across Outfigured’s most important pages:

HOMEPAGE

Reworked layout, messaging, and visuals to emphasize audience pain points and clear value props.

MAIN SELLER PDP

Restructured product presentation to highlight trust factors, benefits, and social proof.

Backed every design decision with customer psychology research, competitor analysis, and market insights.

Conversion Rate

5.43%

This redesign immediately boosted on-site performance, helping lift conversion rates beyond 5% and laying the groundwork for higher sales velocity.

FROM 4.38% → 5.43% CVR

+24% Conversion Rate Increase

+55%

More Sales