From $82k to $250k/ Month in Just 5 Months
+44.5% CVR, +73.9% RPV & +89% AOV Through A/B Testing
Weak PDP
No Growth
ROAS
[THE PROBLEM]
Training Nets had built a successful business on Amazon, but their Shopify store wasn't performing at the same level.
Conversion rates were limiting growth.
Average order value was lower than it could be.
The website experience wasn't helping customers discover products or maximize basket value.
Scaling paid traffic profitably became increasingly difficult.
The team knew there was significant revenue being left on the table and wanted to get more from their existing traffic.
[THE SOLUTION]
We implemented an ongoing A/B testing program focused on increasing both conversion rate and average order value.
Key testing areas included:
Homepage & Navigation
Product Detail Pages (PDPs)
Menus & Product Discovery
AOV & Pricing Strategy
Experiments focused on helping customers find the right products faster
Increase purchase confidence
Encourage higher-value purchases.
Winning tests were continuously rolled out while new experiments were launched to compound gains over time.
Optimized Tests
More Sales
+205%
[THE OUTCOME]
In just 5 months, the testing program delivered significant business growth:
Traffic
+29.2%
Revenue
+205%
Conversion Rate
+44.5%
Revenue Per Visitor
+73.9%
Average Order Value
+89%
INCREASE revenue By 3X
[THE PROBLEM]
Weak PDP
No Growth
ROAS
Training Nets had built a successful business on Amazon, but their Shopify store wasn't performing at the same level.
Conversion rates were limiting growth.
Average order value was lower than it could be.
The website experience wasn't helping customers discover products or maximize basket value.
Scaling paid traffic profitably became increasingly difficult.
The team knew there was significant revenue being left on the table and wanted to get more from their existing traffic.
[THE SOLUTION]
We implemented an ongoing A/B testing program focused on increasing both conversion rate and average order value.
Key testing areas included:
Homepage & Navigation
Product Detail Pages (PDPs)
Menus & Product Discovery
AOV & Pricing Strategy
Experiments focused on helping customers find the right products faster
Increase purchase confidence
Encourage higher-value purchases.
Winning tests were continuously rolled out while new experiments were launched to compound gains over time.
Optimized Tests
More Sales
+205%
[THE OUTCOME]
In just 5 months, the testing program delivered significant business growth:
Traffic
+29.2%
Revenue
+205%
Conversion Rate
+44.5%
Revenue Per Visitor
+73.9%
Average Order Value
+89%
