CRO Redesign

2× Sales After Launching a New Shopify Site

6× Black Friday Revenue Year-over-Year

Roberto Vino Milano homepage with 'All Products' and 'Roberto's Cotton' hero banners featuring male models in streetwear, plus a lifestyle photo grid

No Growth

ROAS

[THE PROBLEM]

Roberto Vino had built a strong clothing brand, but their website wasn't keeping up with it.

The store relied heavily on a standard Shopify template with little brand differentiation.

The shopping experience didn't reflect the quality or identity of the brand.

Key questions and objections weren't being addressed throughout the buying journey.

Without a stronger website, scaling Meta Ads profitably was becoming increasingly difficult.

[THE SOLUTION]

We completely redesigned Roberto Vino's online store to better reflect the brand and convert more visitors into customers.

Created a premium visual identity that matched the brand's personality.

Reworked messaging to better connect with the target audience and communicate the lifestyle behind the clothing.

Improved the shopping experience across key pages while addressing common purchase objections.

Optimized the site to support profitable traffic growth from Meta Ads.

Roberto Vino homepage hero banner 'Born in Italy. Built for Men Who Lead' with male models in streetwear, plus New Arrivals section featuring hoodies, joggers, and t-shirts

+2X

More Revenue

[THE OUTCOME]

The new website immediately unlocked the brand's next stage of growth:

2× overall sales

after launching the redesigned website.

6× Black
Friday revenue

year-over-year.

Excellent Team — Delivered Under Pressure and Drove Real Results

”We hired Fuelerate right before BFCM to redesign our website and get everything ready in time. They did an amazing job. Their team worked alongside me throughout the entire process, and even fixed issues I found live with no back-and-forth — just fast, effective execution to make sure everything was ready on time.

The new website made it possible for us to finally scale our ads, bringing in significantly more traffic. As a result, we generated over 6X our usual BFCM revenue.

Fuelerate delivered exactly what we needed, when we needed it. Highly recommended.”