From 4.06 to 5.87 ROAS +55% Ad Sales
Profitable Google Ads Scaling Through Pmax, Search, and Feed Optimization
Weak Ads
No Growth
ROAS
[THE PROBLEM]
TriEye, the cycling eyewear brand with a built-in rear-view mirror, was running Google Ads but couldn’t scale profitably.
Growth had stagnated and ROAS dropped whenever budgets increased.
Campaign structure wasted spend, and Shopping feeds/GMC weren’t optimized.
Another agency was managing the account, but results weren’t improving.
[THE SOLUTION]
We rebuilt TriEye’s Google Ads from the ground up:
Performance Max: Optimized assets, product targeting, and audience targeting
Search Campaigns: Built a new, more efficient structure for profitable scaling
Shopping Feed & GMC: Cleaned and optimized to capture lost revenue.
Creative Testing: Ran new image and video tests, then doubled down on winners.
Market Expansion: Expanded reach to new markets, while restructuring underperforming campaigns for stability..
Optimized Ads
More Revenue
+55%
[THE OUTCOME]
By optimizing structure and creative, TriEye unlocked profitable scaling, turning Google into a consistent growth channel.
FROM 4.06 → 5.87 ROAS
ROAS (+44%)
+55%
Google Ads Revenue
[THE PROBLEM]
Weak Ads
No Growth
ROAS
TriEye, the cycling eyewear brand with a built-in rear-view mirror, was running Google Ads but couldn’t scale profitably.
Growth had stagnated and ROAS dropped whenever budgets increased.
Campaign structure wasted spend, and Shopping feeds/GMC weren’t optimized.
Another agency was managing the account, but results weren’t improving.
[THE SOLUTION]
We rebuilt TriEye’s Google Ads from the ground up:
Performance Max: Optimized assets, product targeting, and audience targeting
Search Campaigns: Built a new, more efficient structure for profitable scaling
Shopping Feed & GMC: Cleaned and optimized to capture lost revenue.
Creative Testing: Ran new image and video tests, then doubled down on winners.
Market Expansion: Expanded reach to new markets, while restructuring underperforming campaigns for stability.
Optimized Pages
More Revenue
+55%
[THE OUTCOME]
By optimizing structure and creative, TriEye unlocked profitable scaling, turning Google into a consistent growth channel.
FROM 4.06 → 5.87 ROAS
ROAS (+44%)
+55%
Google Ads Revenue
